Step 1 : The client's vision
The first step in my creative process is understanding the client’s vision and values. For the record shop owner, I took time to learn about his passion for music and the story behind his shop. This helped me capture the essence of what made his business unique—his personal connection with the products and the atmosphere of his store. By aligning with his vision, I was able to ensure the video would reflect the heart of the shop.
The next step was executing the shoot itself. During the filming, I collaborated closely with the client to capture his shop’s atmosphere authentically. I focused on the details that told the story—such as the process of selecting records, the store layout, and the interactions within the space. This collaborative approach ensured the visuals matched the original concept and highlighted the unique charm of the store.
Post-production was where everything came together. I carefully selected the best footage and edited it to match the story we wanted to tell. This phase included adjusting color grading, adding subtle sound design, and choosing the right music to enhance the atmosphere. I worked on refining the pacing to keep the video engaging and ensure it reflected the vibe of the shop. The final touches were essential in creating a polished product that told a cohesive and compelling story.
