Step 1 : Understanding the Story
We started with an in-depth conversation about his background and motivations. I wanted to deeply understand his journey to ensure the video would capture his essence.
The production focused on a heartfelt interview where the owner shared his journey – from the inspiration behind the café to the challenges of running it solo.
In editing, I prioritized storytelling. His voice was paired with visuals that brought his words to life, complemented by a warm color grade to evoke the inviting spirit of the café.
A carefully selected soundtrack underscored the emotional tone of the video.
To complement the narrative, I captured supporting footage of him preparing coffee and immersing himself in the daily life of the café. These visuals brought his story to life, showcasing his passion and dedication.