Vital

Vital Tattoo Shop in Bangkok is a renowned studio offering expert tattoo artistry with a focus on custom designs and high-quality execution. With a team of skilled artists, the shop caters to a variety of styles, ensuring a personalized and professional experience for every client looking to get inked.

tattoo shop

Objectives

The video celebrates the tattoo artist’s journey from a beginner to a sought-after professional, showcases the studio as a creative hub where personal stories become permanent art, builds trust through authentic storytelling, and leverages the artist’s online presence to attract new clients with a professional narrative.

This project focuses on the personal and professional journey of a passionate tattoo artist. Starting as a hobby, tattooing quickly became a career after his anime-style work gained significant traction on social media, especially on TikTok. The studio is not just a workplace but a space that embodies his artistry, resilience, and personal growth.

The video captures the story of how the artist navigated the challenges of combining personal relationships with professional life, ultimately finding his voice and identity as an artist. It paints a picture of a creative space built on passion, dedication, and connection with clients.

Project context

My creative process

Step 1 : An intimate interview

The video was structured around an intimate interview with the tattoo artist, allowing his personality, struggles, and successes to take center stage. His words, combined with cinematic visuals, guide viewers through his personal and professional evolution.

Step 2 : Production

Visually, the project balances close-up shots of intricate tattoo designs with wide shots of the studio to emphasize its warm and creative ambiance. The color grading and lighting enhance the feeling of authenticity, focusing on a modern yet welcoming aesthetic.

The pacing of the video reflects the artist’s story: slow, deliberate moments to highlight his craft, interspersed with dynamic shots that echo the energy of his work and social media presence.

The final edit weaves together his narrative and visuals into a cohesive and emotionally engaging story.

Step 3 : Post-production

From the ink to frames